Our Services
Our Services
Vibe Research Lab is a full-service market research and consumer insights agency with deep experience in a variety of methods.
We don’t believe in one-size-fits-all research. Every brand has unique challenges, audiences, and goals, which is why we offer customized market research and consumer insights solutions designed to fit your needs. From audience segmentation and product testing to campaign optimization and insights socialization, we turn data into actionable strategies that drive impact. Whether you're launching a product, refining messaging, or understanding your customers, we’re here to help you make decisions with confidence.
What we love to do
Market Research
Audience Insights
Audience Insights
Key Methods
- Awareness & Usage Studies
- Brand Tracking
- Category Entry Points Analysis
- Competitive Tear-Downs
- Share of Wallet Survey
- SWOT Analysis
- Unmet Needs & Whitespace Opportunity Research
Audience Insights
Audience Insights
Audience Insights
Key Methods
- Quantitative Market or Customer Segmentation
- Qualitative Personas and Archetypes
- Diary Studies
- In-home or Online Ethnographies
Message Testing
Audience Insights
Product Research
Key Methods
- Ad and Message Testing
- Brand Equity Study
- Brand Lift Survey
- Campaign Concept Test
- Product Name Screens
- Value Proposition Testing
Product Research
Thought Leadership
Product Research
Key Methods
- Minimum Viable Product (MVP) Canvas Map
- Design Thinking Workshops
- Foundational User, Audience, or Customer Insights
- Concept Testing
- Ethnographies and Longitudinal Studies
- Alpha and Beta Testing
CX Research
Thought Leadership
Thought Leadership
Key Methods
- CSAT Surveys
- Churn Interviews
- Journey Maps
- NPS
- Voice-of-the-Customer Interviews
Thought Leadership
Thought Leadership
Thought Leadership
Key Methods
- Case Studies
- Competitive Landscape Analysis
- Industry Trends Report
- Unmet Needs & Whitespace Opportunity Research