Our Services
Our Services
Vibe Research Lab is a full-service market research and consumer insights agency with deep experience in a variety of quantitative and qualitative methods.
We don't believe in one-size-fits-all research. Every brand has unique challenges, audiences, and goals, which is why we offer customized research solutions designed to fit your needs. Whether you're launching a product, refining messaging, or understanding your customers, we're here to help you make decisions with confidence.
Our Skills
Market Research
Audience Insights
Audience Insights
Key Methods
- Awareness & Usage Studies
- Brand Tracking
- Category Entry Points Analysis
- Competitive Tear-Downs
- Share of Wallet Survey
- SWOT Analysis
- Unmet Needs & Whitespace Opportunity Research
Audience Insights
Audience Insights
Audience Insights
Key Methods
- Quantitative Market or Customer Segmentation
- Qualitative Personas and Archetypes
- Diary Studies
- In-home or Online Ethnographies
Message Testing
Audience Insights
Product Research
Key Methods
- Ad and Message Testing
- Brand Equity Study
- Brand Lift Survey
- Campaign Concept Test
- Product Name Screens
- Value Proposition Testing
Product Research
Product Research
Key Methods
- Minimum Viable Product (MVP) Canvas Map
- Design Thinking Workshops
- Foundational User, Audience, or Customer Insights
- Concept Testing
- Ethnographies and Longitudinal Studies
- Alpha and Beta Testing
CX Research
Key Methods
- CSAT Surveys
- Churn Interviews
- Journey Maps
- NPS
- Voice-of-the-Customer Interviews
UX Research
Key Methods
- Usability Testing
- Heuristic Evaluation
- Prototype & Concept Tests
- Sentiment Analysis
- Diary Studies
- Jobs To Be Done Interviews
- Satisfaction Surveys (CSAT, SUS)
Player Experience
Key Methods
- Playtest Sessions
- FTUE (First-Time User Experience)
- Churn Interviews
- Longitudinal Player Experience Survey
- Game & Feature Concept Testing
Thought Leadership
Key Methods
- Case Studies
- Competitive Landscape Analysis
- Industry Trends Report
- Unmet Needs & Whitespace Opportunity Research
Insights Socialization
Insights Socialization
Key Methods
- Customized Workshops
- Interactive Presentations
- Infographics
- Targeted Summaries
- Newsletters
- Sizzle Reels
